Emails sent from the SMARTFENSE platform to users include a transparent tracking pixel that contains a unique reference to the recipient.
This type of pixel is a de facto standard for tracking email opens. The pixel is retrieved by the recipient’s email client when the message is displayed on the screen, allowing the platform to determine that the email has been opened.
In SMARTFENSE campaigns such as Newsletters, Phishing, Ransomware, and Educational Moments, the “Opened” statistic relies on the proper loading of the tracking pixel.
The tracking pixel is an image and must be displayed in the email or email client, even though it is invisible to the user since it is just a single pixel.