SMARTFENSE contents are designed for the way of thinking and acting in Latin America, Spain, Portugal and Italy.
Why is this relevant? For an awareness-raising content to be truly assimilated by a person, it must be developed according to the idiosyncrasies of each region.
For example, in countries such as the United States, Australia and the United Kingdom, it is common for awareness content to focus on the "What". These are mainly lists indicating what to do and what not to do in different situations.
While this content may be provided by some platforms with good translations into Spanish, Italian or Portuguese, it will not have the same effect on people from these countries .
In SMARTFENSE for example, the contents focus on the "Why". There is a big difference between telling a person only what to do and what not to do, and explaining why.
If the reasons are given and it is clear how important the content is for a person's personal and professional life, a very important step will have been taken in gaining their attention and achieving the assimilation of the message.
In addition to the above, SMARTFENSE does not perform automatic translations but works with native translators from each country. These professionals do not translate directly but carry out a regionalization process.
This process involves adapting not only the language, but also other cultural and contextual elements, so that the output is relevant and appropriate for the intended audience. This includes reviewing the expressions, examples and terminology specific to each content and adapting them to the country in question.
To better understand the magnitude of everything mentioned in this section, let's take into consideration the following scenario: SMARTFENSE provides awareness-raising content in languages such as Basque or Catalan.
Is it possible to think of a change in behavior with an automatic translation into these languages of content that has been created for another country?
Only through quality content, designed for the user's way of thinking and acting and adapted to his or her culture, will it be possible to get the user's attention and make him or her assimilate the awareness message.
As a final point to highlight, all of the above is combined with the possibility to customize 100% any SMARTFENSE content or create new ones from scratch. This completes the circle to ensure quality content to users.
Together, these contents form the broadest offering of Spanish-language awareness content on the market.
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Each catalog can be managed independently by one or more users through a system of roles and permissions.
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SMARTFENSE's predefined contents are not generic, but are adapted to each organization through variables.
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