Everyone is different. Ages, interests, motivations... When we face an awareness program we have to keep in mind that the audience will be heterogeneous in many ways.
Consequently, those awareness-raising actions that work very well for some people will not work for others. For example, while some people in our organization might enjoy learning through a video game, others may prefer carefully reading an Interactive Module.
For this reason, it is always advisable to aim for variety: deliver awareness-raising content through different media and at different times.
The person in charge of the awareness program usually analyzes the audience before starting the program. This is highly recommended since it allows determining in advance which are the most appropriate media to deliver the contents: Newsletters, Interactive Modules, Videos, Video Games, Comics, etc.
When analyzing and defining the audience of the program, it is necessary to be careful since many times the result may be biased by the analyst's own interests.
For this reason, once the target audience of our awareness program has been identified, it is recommended to validate the hypothesis by testing different types of campaigns and evaluating the results of each one.
Throughout the awareness program it is a good practice to listen to what the audience demands.
For this we can request and analyze feedback from users as the program progresses. In this way we will be able to make adjustments to improve the engagement of the people reached.
Related to this, we must take into account that the audience will evolve over time. This may be due to the same rotation of people, or because their interests are changing, or even because they got tired of one thing and now prefer another.
If we are listening to the audience, we will be able to detect these situations without problems and continue adapting the awareness program to provide the best experience to our users on an ongoing basis.
Our platform allows you to send survey campaigns. These campaigns are the perfect tool to listen to what the audience demands.
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Each catalog can be managed independently by one or more users through a system of roles and permissions.
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SMARTFENSE's predefined contents are not generic, but are adapted to each organization through variables.
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Best practices to consider when planning our campaigns and providing a relevant user experience.