馃幃 Gamification and video games: Learn how to boost engagement in your Awareness Programs

gamificacion y videojuegos

馃幃 Gamification and video games: Learn how to boost engagement in your Awareness Programs

Gamification and Video Game Tools have proven to be a very effective technique when it comes to creating engagement to improve employee participation.

In our latest workshop, “Gamification and Video Games,” with Andr茅s Lista (Global Channel Manager) and Pablo Abratte (Gamification Expert), we explored how these SMARTFENSE components can help you improve user engagement and retention in awareness training.

What will you find in the recording of this workshop?

  • Learn the differences between gamification and video games, and the purpose of each of these elements.
  • Get to know SMARTFENSE’s video games: We analyze three examples of video games available on the platform and how their entertaining format facilitates knowledge retention.
  • Understand gamification elements: From administration to the end user view, we go over how different elements motivate employees: progress, levels, rankings, and badges.
  • Badges and Rankings: We explain how these tools encourage healthy competition between teams and the recognition of achievements.
  • Administrative settings: We show how to customize gamification elements and manage video game campaigns to adapt them to each organization from the administrative side.

If you’re not yet fully utilizing these components, this workshop is for you!

馃帴 We invite you to watch the recording at the following link.

Paula Espinosa

Paula Espinosa es especialista en marketing de contenidos y concienciaci贸n en ciberseguridad, con m谩s de 6 a帽os de experiencia en el sector IT y B2B. Ha desarrollado y ejecutado estrategias integrales de SEO, generaci贸n de leads y posicionamiento de marca, orientadas a empresas tecnol贸gicas y de ciberseguridad. Su trayectoria incluye la creaci贸n de campa帽as de concienciaci贸n en seguridad de la informaci贸n, gesti贸n avanzada de email marketing, y la optimizaci贸n de la comunicaci贸n en canales como LinkedIn y HubSpot. Adem谩s, cuenta con formaci贸n en Comunicaci贸n Audiovisual, certificaciones en dise帽o web y SEO, y dominio de herramientas como Adobe, Mailchimp y plataformas de automatizaci贸n de marketing.

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