Markets · August 25, 2026
Hector Varela joined SMARTFENSE as Territory Sales Manager for Mexico in August 2026. He covers the whole Mexican market, both the organizations evaluating a security awareness program and the partner channel operating in the country.
Mexico adds a dedicated commercial lead to the SMARTFENSE structure, as Colombia did in May 2026. The decision follows the volume of Mexican organizations that reach the platform through two different routes: the obligation to train their staff on personal data protection, and the need to measure human risk with behavioral data.
In the Mexican market the usual entry point is the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), which requires security measures for personal data, and whose regulation covers training for the staff who handle it. Sector audit requirements add to that, asking for evidence that the training happened.
The Territory Sales Manager role covers both ends of the market. It serves organizations that buy directly and partners that build the platform into their own service offering.
Key facts
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Lissette Carranza joins SMARTFENSE as Account Executive for Colombia
About SMARTFENSE
SMARTFENSE is a security awareness platform founded in 2016. It operates in more than 25 countries, with over 700 organizations, more than 120 partners and over 500,000 users, and it is designed for Latin America, Spain, Portugal and Italy. The platform combines training, phishing, ransomware, smishing and USB drop simulation, and human risk metrics to build secure habits in people.