{"id":24301,"date":"2024-07-22T18:25:58","date_gmt":"2024-07-22T16:25:58","guid":{"rendered":"https:\/\/smartfense.com\/?page_id=24301"},"modified":"2026-07-14T15:26:57","modified_gmt":"2026-07-14T13:26:57","slug":"caso-di-successo-mercado-libre","status":"publish","type":"page","link":"https:\/\/smartfense.com\/it\/risorse\/casi-di-successo\/caso-di-successo-mercado-libre\/","title":{"rendered":"Caso di Successo: Mercado Libre"},"content":{"rendered":"\n<style>\n.sf-cs{font-family:\"Open Sans\",system-ui,sans-serif;color:#030342}\n.sf-cs *{box-sizing:border-box}\n.sf-cs-hero{background:linear-gradient(135deg,#030342 0%,#0052F7 100%);color:#fff;padding:5.5rem 1.5rem}\n.sf-cs-hero .in{max-width:880px;margin:0 auto;text-align:center}\n.sf-cs-eyebrow{display:inline-block;font-size:.8rem;letter-spacing:.16em;text-transform:uppercase;color:#00C7F5;font-weight:700;margin:0 0 1.5rem;padding:.4rem .85rem;border:1px solid #00C7F5;border-radius:999px}\n.sf-cs-hero 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.row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:1.4rem 3rem;margin:0}\n.sf-cs-logos img{height:34px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1) opacity(.6);transition:filter .2s,opacity .2s}\n.sf-cs-logos img:hover{filter:grayscale(0) opacity(1)}\n@media(max-width:760px){.sf-cs-logos img{height:26px;max-width:110px}}\n@media(max-width:760px){.sf-cs-hero h1{font-size:2.1rem}.sf-cs-sec h2,.sf-cs-ctaband h2{font-size:1.6rem}.sf-cs-pull p{font-size:1.25rem}}\n<\/style>\n<div class=\"sf-cs\">\n\n  <section class=\"sf-cs-hero\">\n <div class=\"in\">\n <span class=\"sf-cs-eyebrow\">Caso di successo \u00b7 E-commerce e fintech<\/span>\n <h1>Come Mercado Libre gestisce l\u2019ingegneria sociale su larga scala con SMARTFENSE<\/h1>\n <p class=\"sub\">L\u2019azienda tecnologica di e-commerce e fintech pi\u00f9 grande dell\u2019America Latina ha lanciato le sue prime simulazioni di phishing pochi giorni dopo l\u2019attivazione delle licenze, e oggi mantiene un programma di simulazioni periodiche su tutto il personale.<\/p>\n <a class=\"sf-cs-cta\" href=\"#form\">Voglio una demo<\/a>\n <div class=\"sf-cs-meta\">\n <span class=\"sf-cs-chip\">Gestione del rischio umano<\/span>\n <span class=\"sf-cs-chip\">Simulazioni di ingegneria sociale<\/span>\n <span class=\"sf-cs-chip\">Programma continuo<\/span>\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-lead\">\n <div class=\"in\">\n <h2>La sfida: misurare la resilienza umana in un\u2019organizzazione enorme<\/h2>\n <p>Mercado Libre aveva bisogno di misurare la propria capacit\u00e0 reale di resistere agli attacchi di ingegneria sociale (la via attraverso cui un solo collaboratore pu\u00f2 compromettere la prima linea di difesa) e di farlo in modo periodico, senza che la gestione del programma diventasse insostenibile alla sua scala.<\/p>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-pull\">\n <div class=\"sf-cs-sec in\">\n <blockquote>\n <p>\u201cL\u2019origine dell\u2019ingaggio si basa sulla necessit\u00e0 di misurare la nostra capacit\u00e0 come azienda di essere resilienti agli attacchi di ingegneria sociale. Per questo utilizziamo lo strumento, generando simulazioni che ci permettano di valutare il livello di consapevolezza dei collaboratori di fronte a questo tipo di attacchi per poi formarli.\u201d<\/p>\n <span class=\"who\">Pablo Aranda<\/span>\n <span class=\"role\">Responsabile Awareness di Sicurezza Informatica, Mercado Libre<\/span>\n <\/blockquote>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-sec\">\n <div class=\"in\">\n <h2>Implementazione in pochi giorni<\/h2>\n <p>Una nuova piattaforma deve essere sinonimo di soluzione, non di problema. Per questo il processo di implementazione di SMARTFENSE \u00e8 pensato per risolversi in pochi passi e generare valore fin dal primo momento, rispettando il tempo del team di sicurezza. Il supporto ravvicinato tra cliente, partner integratore e produttore fa il resto.<\/p>\n <div class=\"sf-cs-quote\">\n <p>\u201cIl processo di implementazione \u00e8 stato super semplice, abbiamo iniziato a utilizzare lo strumento dal momento in cui sono state attivate le licenze e, nel giro di poche settimane, avevamo gi\u00e0 creato il nostro template personalizzato e inviato la prima simulazione.\u201d<\/p>\n <span class=\"who\">Team di Awareness<\/span>\n <span class=\"role\">Mercado Libre<\/span>\n <\/div>\n <div class=\"sf-cs-quote\">\n <p>\u201cLa piattaforma \u00e8 super intuitiva e facile da usare, il che ha reso rapida la sua implementazione, grazie anche al grande supporto del team di SMARTFENSE.\u201d<\/p>\n <span class=\"who\">Team di Awareness<\/span>\n <span class=\"role\">Mercado Libre<\/span>\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-sec sf-cs-light\">\n <div class=\"in\">\n <h2>Contenuti e segmentazione su misura per ogni pubblico<\/h2>\n <p>SMARTFENSE permette di creare scenari propri da zero, ma dispone anche del pi\u00f9 grande catalogo di contenuti in spagnolo del mercato. Mercado Libre parte da scenari predefiniti e vi apporta i ritocchi necessari per adattarli al proprio pubblico, per poi segmentare le campagne per gruppi, livelli gerarchici, aree funzionali e gruppi intelligenti, ottenendo una misurazione pi\u00f9 precisa.<\/p>\n <div class=\"sf-cs-quote\">\n <p>\u201cL\u2019uso della piattaforma SMARTFENSE ci consente di generare campagne di qualit\u00e0 con la flessibilit\u00e0 necessaria per segmentarle tra i diversi utenti target. Allo stesso tempo, ci fornisce indicatori chiari e precisi sul comportamento degli utenti e, in base a questi, intraprendere azioni specifiche.\u201d<\/p>\n <span class=\"who\">Janice Ricco<\/span>\n <span class=\"role\">Sicurezza Informatica \u00b7 Awareness & TPRM, Mercado Libre<\/span>\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-sec\">\n <div class=\"in\">\n <h2>Un processo continuo, anno dopo anno<\/h2>\n <p>Un\u2019organizzazione matura sa che simulare una volta all\u2019anno non basta: le misurazioni devono essere continue per mantenere il rischio a un livello accettabile. Con gli strumenti di simulazione, Mercado Libre conosce il proprio livello di esposizione all\u2019ingegneria sociale e rafforza la cybersecurity awareness in modo costante, con particolare attenzione agli utenti recidivi.<\/p>\n <div class=\"sf-cs-quote\">\n <p>\u201cIn Mercadolibre continueremo a effettuare test sui nostri collaboratori attraverso l\u2019uso dello strumento, riuscendo a rafforzare la consapevolezza degli utenti recidivi. Riteniamo che qualsiasi azienda sul mercato dovrebbe effettuare simulazioni di sicurezza orientate agli attacchi di ingegneria sociale, data la criticit\u00e0 del rischio rappresentato per un\u2019organizzazione dal fatto che un solo collaboratore comprometta la sua prima linea di difesa, la sua password.\u201d<\/p>\n <span class=\"who\">Team di Sicurezza Informatica<\/span>\n <span class=\"role\">Mercado Libre<\/span>\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-sec sf-cs-light\">\n <div class=\"in\">\n <div class=\"sf-cs-about\">\n <img decoding=\"async\" class=\"logo skip-lazy\" src=\"https:\/\/static-resize.takesecurity.com\/filters:format(png)\/media\/images\/marketing\/blog\/shared\/1\/logo-mercado-libre-wordmark-1784027289.png\" alt=\"Mercado Libre\">\n <h3>Chi \u00e8 Mercado Libre<\/h3>\n <p>\u00c8 l\u2019azienda tecnologica di e-commerce e fintech pi\u00f9 grande dell\u2019America Latina. Le sue operazioni sono distribuite in 18 paesi ed \u00e8 la piattaforma di e-commerce pi\u00f9 scelta in Argentina, Brasile, Cile, Colombia, Costa Rica, Ecuador, Messico, Per\u00f9, Uruguay e Venezuela.<\/p>\n <p>Il suo modello promuove la democratizzazione dell\u2019acquisto e della vendita in America Latina, offrendo pari opportunit\u00e0 a grandi aziende, imprenditori e piccoli venditori.<\/p>\n <p>SMARTFENSE ringrazia Mercado Libre, e in particolare Pablo Aranda (Responsabile del dipartimento di Awareness di Sicurezza Informatica) e Janice Ricco (Sicurezza Informatica \u00b7 Awareness & TPRM), per la testimonianza fornita per la realizzazione di questo caso di successo.<\/p>\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-ctaband\" id=\"form\">\n <div class=\"in\" style=\"max-width:680px;margin:0 auto\">\n <h2>Porta la cybersecurity awareness della tua organizzazione allo stesso livello<\/h2>\n <p>Scopri in una demo come lanciare le tue prime simulazioni di ingegneria sociale in pochi giorni e mantenere un programma continuo, indipendentemente dalle dimensioni del personale.<\/p>\n <a class=\"sf-cs-cta\" href=\"https:\/\/smartfense.com\/it\/demo-cyber-security-awareness\/\">Voglio una demo<\/a>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-logos\">\n <div class=\"in\">\n <p class=\"sflead\">Altre organizzazioni che si affidano a SMARTFENSE<\/p>\n <div class=\"row\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2025\/02\/banco-provincia.png\" alt=\"Banco Provincia\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2025\/12\/puntonet.png\" alt=\"Puntonet\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2025\/02\/logo-pronaca.png\" alt=\"Pronaca\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2025\/02\/Logo-seccuracy.png\" alt=\"Seccuracy\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2025\/12\/derten.png\" alt=\"Derten Cybersecurity\">\n <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/smartfense.com\/file\/2026\/04\/nextvision-argentina-partner-platinum-logo.png\" alt=\"NextVision\">\n <\/div>\n <\/div>\n  <\/section>\n\n  <section class=\"sf-cs-more\">\n <div class=\"in\">\n <h2>Altri casi di successo<\/h2>\n <p class=\"intro\">Organizzazioni di diversi settori che gestiscono il rischio umano con SMARTFENSE.<\/p>\n <div class=\"sf-cs-cards\">\n <a class=\"sf-cs-lcard\" href=\"https:\/\/smartfense.com\/it\/risorse\/casi-di-successo\/banco-provincia\/\">\n <h3>Banco Provincia<\/h3>\n <p>Cybersecurity awareness nel settore bancario.<\/p>\n <span class=\"more\">Leggi il caso \u2192<\/span>\n <\/a>\n <\/div>\n <span class=\"sf-cs-all\"><a href=\"https:\/\/smartfense.com\/it\/risorse\/casi-di-successo\/\">Vedi tutti i casi di successo \u2192<\/a><\/span>\n <\/div>\n  <\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Caso di successo \u00b7 E-commerce e fintech Come Mercado Libre gestisce l\u2019ingegneria sociale su larga scala con SMARTFENSE L\u2019azienda tecnologica di e-commerce e fintech pi\u00f9 grande dell\u2019America Latina ha lanciato [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":43570,"parent":9095,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/tpl-ds-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24301","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":" \n<title>Caso di successo: come Mercado Libre gestisce l&#039;ingegneria sociale | SMARTFENSE<\/title>\n<meta name=\"description\" content=\"Scopri come SMARTFENSE ha aiutato Mercado Libre e altre organizzazioni di diversi settori a ridurre i rischi legati al fattore umano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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