{"id":30492,"date":"2019-11-01T12:39:38","date_gmt":"2019-11-01T11:39:38","guid":{"rendered":"https:\/\/smartfense.com\/sin-categorizar\/la-simulacion-de-phishing-de-oro-o-como-interpretamos-de-manera-incorrecta-los-resultados-de-nuestras-pruebas\/"},"modified":"2024-10-02T13:53:55","modified_gmt":"2024-10-02T11:53:55","slug":"the-golden-phishing-simulation-or-how-we-misinterpret-our-test-results","status":"publish","type":"post","link":"https:\/\/smartfense.com\/en\/blog\/the-golden-phishing-simulation-or-how-we-misinterpret-our-test-results\/","title":{"rendered":"The Golden Phishing Simulation, or how we misinterpret our test results"},"content":{"rendered":"<p><a href=\"https:\/\/smartfense.com\/en\/platform\/simulation-tools\/phishing-attacks\/\" rel=\"noopener\">Phishing simulations<\/a> are used to <b>measure the behavior of the users<\/b> of our organization in the face of deceptions that could culminate in a leak of information or installation of malware, affecting the security of information at both the personal and organizational level.<\/p>\n<p>In this sense, simulations are a very useful tool, as <b>long as we make a correct interpretation of their results.<\/b><\/p>\n<h2>Golden Phishing Simulation<\/h2>\n<p>In many organizations there is often a preconception that <b>every phishing campaign must be &#8220;perfect<\/b> &#8221; meaning that:<\/p>\n<ul>\n<li>Is <b>received correctly by<\/b> all users<\/li>\n<li><b>Arouse the interest of all of <\/b>them<\/li>\n<li>Effectively deceive <b>those with insecure behaviors<\/b><\/li>\n<li><b>Not be biased<\/b> by any factor external to the simulation.<\/li>\n<\/ul>\n<p>What happens in real life with simulations is that they <b>are more of an art than an exact science<\/b>, which makes it a utopia to achieve this perfect test.<\/p>\n<h2><\/h2>\n<h2>The reality<\/h2>\n<p>The degree of effectiveness of a campaign <b>really depends on many factors<\/b>, some of them being:<\/p>\n<ul>\n<li><b>The interest aroused<\/b> in each user by the subject of the e-mail, sender and subject matter of the message received.<\/li>\n<li><b>The persuasion techniques<\/b> used by the trap, which <b>are very varied, cannot all be in a single email<\/b> and may have <b>different effects on each person<\/b>. Each user will be more or less likely to be influenced by the technique used and therefore to fall or not into the simulation.<\/li>\n<li>The number of emails that each user has to read in <b>addition to the one corresponding to the simulation<\/b>.<\/li>\n<li><b>The workload of each user<\/b>, for example, if he\/she is on a busy day or a relaxed working day, or if he\/she is on vacation or on a business trip, to mention a few cases.<\/li>\n<li><b>The means by which each user controls his or her e-mail<\/b>, such as a computer or mobile device.<\/li>\n<li><b>The personal situation of each user<\/b>, which includes his or her financial situation, sentimental situation, state of mind, etc.<\/li>\n<li><b>The conformity and degree of satisfaction <\/b>of each user with respect to the organization in which he\/she carries out his\/her work activity.<\/li>\n<li><b>The degree of attention and awareness of each user<\/b>.<\/li>\n<li><b>The degree of interaction of each user<\/b> with his co-workers.<\/li>\n<li>The possibility that the campaign <b>is detected by some technological tool<\/b> and at some point in its life cycle begins to display some kind of warning to users.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>A single phishing simulation <b>will give us a result biased by all of the above factors and more<\/b>. It is common to want a campaign to be perfect and to faithfully and objectively represent the state of our human security layer, but this does not correspond to reality.<\/p>\n<p>Let&#8217;s imagine, considering what has been analyzed so far, if we want to measure a baseline or justify the investment in awareness with a single Phishing simulation, to give an example. We can quickly conclude that <b>this is not the best way to do it<\/b>.<\/p>\n<h2>How to proceed in the face of this reality<\/h2>\n<p>We have already concluded that an isolated simulation will not be of much use to us. This is why we must instead <b>carry out a set of simulations within the period we wish to evaluate.<\/b><\/p>\n<p><b>These campaigns should vary<\/b> in terms of their subject matter, the day and time they are sent, the group of target users, type of deception, degree of personalization, etc.<\/p>\n<p>In this way, <b>we will obtain a set of statistics for each simulation that we can sum up <\/b>and thus achieve an average result <b>that corresponds more closely to the reality<\/b> of our organization. This is because each simulation will have been biased by different factors, but in their conjunction, <b>we will be reducing the influence that each factor may have had on the bias<\/b> and thus achieve a more representative result.<\/p>\n<p>This way of working will also allow us to obtain <b>valuable metrics about our users<\/b>, such as the scenarios to which they are more sensitive or the schedules in which they are more likely to fall into a deception, just to mention a few.<\/p>\n<p>As an extra point, <b>our users will be more attentive<\/b>, since we will be sending them simulations frequently enough to get them into the habit and develop the habit of thinking twice before performing an action within their e-mail.<\/p>\n<h2>There is life beyond the Phishing Simulation<\/h2>\n<p>Given its popularity, Phishing simulation <b>seems to be the only thing to do <\/b>when it comes to raising awareness.<\/p>\n<p>Nothing could be further from the truth!<\/p>\n<p><a href=\"https:\/\/smartfense.com\/en\/platform\/\" rel=\"noopener\">Quizzes, surveys, interactive modules, newsletters, educational moments, gamification<\/a>, are very useful elements in the world of awareness.<\/p>\n<p>People spend their day handling information with different levels of sensitivity in different media and situations, being Phishing only one of the threats they face, <b>although<\/b> it <b>is one of the most effective and recurrent<\/b>.<\/p>\n<p>That is why an awareness strategy, in addition to being a continuous effort within organizations, must make use of various tools to <b>cover a greater percentage of all possible fronts<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phishing simulations are used to measure the behavior of the users of our organization in the face of deceptions that could culminate in a leak of information or installation of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686],"tags":[586,849,433],"class_list":["post-30492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-advice","tag-phishing-en","tag-training-and-awareness"],"acf":[],"yoast_head":" \n<title>The Golden Phishing Simulation, or how we misinterpret our test results - 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