{"id":30113,"date":"2024-08-16T18:28:50","date_gmt":"2024-08-16T16:28:50","guid":{"rendered":"https:\/\/smartfense.com\/sin-categorizar\/cuadrante-magico-de-gartner-sobre-security-awareness\/"},"modified":"2024-09-25T21:38:35","modified_gmt":"2024-09-25T19:38:35","slug":"gartners-magic-quadrant-for-security-awareness-does-it-do-any-good","status":"publish","type":"post","link":"https:\/\/smartfense.com\/en\/blog\/gartners-magic-quadrant-for-security-awareness-does-it-do-any-good\/","title":{"rendered":"Gartner&#8217;s Magic Quadrant for Security Awareness: Does it do any good?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Gartner Magic Quadrant on awareness is a resource that used to be referenced when choosing an awareness platform. It used to be taken into account, but not anymore, because it has proven to be useless.<\/span><\/p>\n<h2><b>What is the Gartner Magic Quadrant?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Gartner Magic Quadrant is a visual tool that evaluates and compares different providers in a specific market. Its purpose is to help companies make informed decisions about which technology providers to choose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chart is divided into four quadrants:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leaders<\/b><span style=\"font-weight: 400;\">: These providers have a strong vision and the ability to execute it successfully. They are the strongest in the market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visionaries<\/b><span style=\"font-weight: 400;\">: They have innovative ideas and an advanced vision but may lack the ability to execute their vision consistently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Niche Players<\/b><span style=\"font-weight: 400;\">: They specialize in a specific area of the market and offer highly focused solutions but do not have a broad vision or a strong execution capability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challengers<\/b><span style=\"font-weight: 400;\">: These providers are strong in execution but may lack a long-term vision.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26863 size-full\" src=\"https:\/\/smartfense.com\/file\/2024\/08\/image2-1.png\" alt=\"Gartner Magic Quadrant\" width=\"781\" height=\"792\" srcset=\"https:\/\/smartfense.com\/file\/2024\/08\/image2-1.png 781w, https:\/\/smartfense.com\/file\/2024\/08\/image2-1-296x300.png 296w, https:\/\/smartfense.com\/file\/2024\/08\/image2-1-768x779.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<h2><b>Is it useful?<\/b><\/h2>\n<p><b>Quick answer:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The last magic quadrant on awareness was published in July 2020. Draw your own conclusions.<\/span><\/p>\n<p><b>Detailed answer:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The magic quadrant represents how technology providers are executing their ideas and how well they are performing according to Gartner\u2019s market vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It turns out that this vision<\/span><b> is irrelevant when it comes to choosing an awareness platform<\/b><span style=\"font-weight: 400;\">. Why? Because it is based on the strength of the manufacturer, but not on the value perceived by the end customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, one of the most important elements in awareness is <\/span><a href=\"https:\/\/smartfense.com\/en\/platform\/content-and-multi-catalogs\/\"><span style=\"font-weight: 400;\">content<\/span><\/a><span style=\"font-weight: 400;\">. For Gartner, it is impossible to represent in their quadrant <\/span><a href=\"https:\/\/smartfense.com\/plataforma\/contenidos-y-multicatalogos\/contenido-enfocado-en-el-publico-objetivo\/\"><span style=\"font-weight: 400;\">how suitable the contents<\/span><\/a><span style=\"font-weight: 400;\"> of a platform are for each client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being aware of this, Gartner stopped publishing the magic quadrant for this market, and instead created the Market Guide. This guide did not receive the expected reception and was also eventually dismissed.<\/span><\/p>\n<h2><b>What should I base my choice of an awareness platform on?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Currently, there is no Gartner document that directly helps in making this decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In awareness, there are many factors to consider, and the ideal platform for one organization may be the worst decision for another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the best thing you can do is to have a clear understanding of your objectives first. What do you want an awareness platform for?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To manage social engineering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To create and maintain a safe culture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To comply with internal and external regulations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to your objectives, make sure you have a platform that helps you achieve them in the simplest and most effective way possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that, we recommend reading our post: <\/span><a href=\"https:\/\/smartfense.com\/en\/blog\/cual-es-la-mejor-plataforma-de-concienciacion\/\"><span style=\"font-weight: 400;\">What is the best awareness platform?<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Gartner Magic Quadrant on awareness is a resource that used to be referenced when choosing an awareness platform. It used to be taken into account, but not anymore, because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686],"tags":[586,1214,867,448],"class_list":["post-30113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-advice","tag-gartner-en","tag-information-security","tag-security-awareness"],"acf":[],"yoast_head":" \n<title>Gartner Magic Quadrant on Security Awareness<\/title>\n<meta name=\"description\" content=\"Find out why the Security Awareness quadrant is irrelevant when choosing an awareness platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Su misi\u00f3n en la empresa es mejorar la plataforma d\u00eda a d\u00eda y evangelizar sobre la importancia de la concientizaci\u00f3n. Ha escrito dos whitepapers y m\u00e1s de 150 art\u00edculos sobre gesti\u00f3n del riesgo de la ingenier\u00eda social, creaci\u00f3n de culturas seguras y cumplimiento de normativas. Tambi\u00e9n es uno de los autores de la Gu\u00eda de Ransomware de OWASP y el Calculador de costos de Ransomware, entre otros recursos gratuitos.","sameAs":["https:\/\/www.linkedin.com\/in\/nicolasbruna\/"],"url":"https:\/\/smartfense.com\/en\/author\/nicolas\/"}]}},"_links":{"self":[{"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/posts\/30113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/comments?post=30113"}],"version-history":[{"count":2,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/posts\/30113\/revisions"}],"predecessor-version":[{"id":30124,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/posts\/30113\/revisions\/30124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/media\/26830"}],"wp:attachment":[{"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/media?parent=30113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/categories?post=30113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartfense.com\/en\/wp-json\/wp\/v2\/tags?post=30113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}