{"id":30116,"date":"2024-08-15T14:31:13","date_gmt":"2024-08-15T12:31:13","guid":{"rendered":"https:\/\/smartfense.com\/platform\/content-and-multi-catalogs\/contenido-enfocado-en-el-publico-objetivo\/"},"modified":"2024-09-27T14:44:02","modified_gmt":"2024-09-27T12:44:02","slug":"content-focused-on-the-target-audience","status":"publish","type":"page","link":"https:\/\/smartfense.com\/en\/platform\/smartfense-contents\/content-focused-on-the-target-audience\/","title":{"rendered":"Content focused on the target audience"},"content":{"rendered":"\t\t
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\n\n \n SMARTFENSE Contents<\/span>\n\n \n\n\n

Regionally oriented development<\/h2>\n \n

SMARTFENSE contents are designed for the way of thinking and acting in Latin America, Spain, Portugal and Italy.

Why is this relevant? For an awareness-raising content to be truly assimilated by a person, it must be developed according to the idiosyncrasies of each region<\/b>.<\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"contenidos\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Focus on the \"What\"<\/h2>\n \n

For example, in countries such as the United States, Australia and the United Kingdom, it is common for awareness content to focus on the \"What\". These are mainly lists indicating what to do and what not to do in different situations.

\nWhile this content may be provided by some platforms with good translations into Spanish, Italian or Portuguese, it will not have the same effect<\/b> on people from these countries .<\/b> <\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Focus on the \"Why\"<\/h2>\n \n

In SMARTFENSE for example, the contents focus on the \"Why\".<\/b> There is a big difference between telling a person only what to do and what not to do, and explaining why.

\nIf the reasons are given and it is clear how important the content is for a person's personal and professional life, a very important step will have been taken in gaining their attention and achieving the assimilation of<\/b> the message. <\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Regionalizaci\u00f3n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Regionalization vs. Translation<\/h2>\n \n

In addition to the above, SMARTFENSE does not perform automatic translations but works with native translators from each country. These professionals do not translate directly<\/b> but carry out a regionalization process.

\nThis process involves adapting not only the language, but also other cultural and contextual elements, so that the output is relevant and appropriate for the intended audience. This includes reviewing the expressions, examples and terminology specific to each content and adapting them to the country in question.<\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Behavioral change<\/h2>\n \n

To better understand the magnitude of everything mentioned in this section, let's take into consideration the following scenario: SMARTFENSE provides awareness-raising content in languages such as Basque or Catalan.

\nIs it possible to think of a change in behavior with an automatic translation into these languages of content that has been created for another country?

\nOnly through quality content, designed for the user's way of thinking and acting and adapted to his or her culture, will it be possible to get the user's attention and make him or her assimilate the awareness message.<\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content customization<\/h2>\n \n

As a final point to highlight, all of the above is combined with the possibility to customize 100% any SMARTFENSE content or create new ones from scratch. This completes the circle to ensure quality content to users.<\/p>\n\n \n <\/div>\n\n \n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quiero m\u00e1s informaci\u00f3n:<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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