{"id":24299,"date":"2024-07-22T18:25:58","date_gmt":"2024-07-22T16:25:58","guid":{"rendered":"https:\/\/smartfense.com\/?page_id=24299"},"modified":"2024-08-13T10:29:10","modified_gmt":"2024-08-13T08:29:10","slug":"case-study-mercado-libre","status":"publish","type":"page","link":"https:\/\/smartfense.com\/en\/resources\/case-studies\/case-study-mercado-libre\/","title":{"rendered":"Success Story: Mercado Libre"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"925\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI1-1-768x1110.jpg\" alt=\"Mercado Libre\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI1-1-768x1110.jpg 768w, https:\/\/smartfense.com\/file\/2024\/07\/MELI1-1-208x300.jpg 208w, https:\/\/smartfense.com\/file\/2024\/07\/MELI1-1-708x1024.jpg 708w, https:\/\/smartfense.com\/file\/2024\/07\/MELI1-1.jpg 830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n Mercado Libre<\/p>\n<h2>Phishing simulations at Mercadolibre with SMARTFENSE<\/h2>\n<p>Just days after activating the licenses, <strong>Mercadolibre<\/strong> was already launching its first phishing simulations.<\/p>\n<p>The largest e-commerce and fintech company in Latin America found SMARTFENSE to be an intuitive and straightforward platform. This minimized implementation and administration costs.<\/p>\n<blockquote style=\"border:3px solid #f6f6f6; border-radius:20px\"><p><i>\u201cThe implementation process was super easy. We started using the tool as soon as the licenses were activated, and within weeks, we had created our own custom template and sent out the first simulation.\u201d<\/i><\/p><\/blockquote>\n<h2>SMARTFENSE implementation costs<br \/>\n<\/h2>\n<p>Implementation costs are crucial for any organization. A new platform should be a solution, not a problem. <\/p>\n<p>One of SMARTFENSE\u2019s core principles is to save the CISO\u2019s time, ensuring the platform delivers value from day one. That\u2019s why <b>the implementation process is designed to be completed in just a few steps<\/b>. Additionally, SMARTFENSE is synonymous with closeness.<\/p>\n<p> The close relationship between the client, the integrator partner, and the manufacturer is a key factor. This is why organizations like Mercadolibre can achieve valuable results with minimal effort.<\/p>\n<blockquote style=\"border:3px solid #ffffff; border-radius:20px\"><p><i>\u201c The platform is super intuitive and easy to use, making implementation quick, and the SMARTFENSE team provided excellent support.\u201d<\/i><\/p><\/blockquote>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"926\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI2-708x1024.jpg\" alt=\"Mercado Libre\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI2-708x1024.jpg 708w, https:\/\/smartfense.com\/file\/2024\/07\/MELI2-208x300.jpg 208w, https:\/\/smartfense.com\/file\/2024\/07\/MELI2-768x1110.jpg 768w, https:\/\/smartfense.com\/file\/2024\/07\/MELI2.jpg 830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"926\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI3-708x1024.jpg\" alt=\"Mercado Libre\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/MELI3-708x1024.jpg 708w, https:\/\/smartfense.com\/file\/2024\/07\/MELI3-208x300.jpg 208w, https:\/\/smartfense.com\/file\/2024\/07\/MELI3-768x1110.jpg 768w, https:\/\/smartfense.com\/file\/2024\/07\/MELI3.jpg 830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Managing Social Engineering with SMARTFENSE<\/h2>\n<p>Using SMARTFENSE\u2019s simulation tools, Mercadolibre can assess its risk level against social engineering. This information is crucial for managing risk and keeping it at an acceptable level for the organization.<\/p>\n<blockquote style=\"border:3px solid #f6f6f6; border-radius:20px\"><p><i>\u201cThe decision to adopt the tool stemmed from the need to measure our resilience as a company against social engineering attacks. We use the tool to generate simulations that gauge employee awareness of such attacks, enabling us to train them accordingly. \u201d<\/i><\/p><\/blockquote>\n<p>As a mature company, Mercado Libre understands the importance of properly managing one of the most significant risks of the past decade. Thus, it understands that <strong>annual simulations are insufficient<\/strong>; they need to be periodic.<\/p>\n<p>However, launching periodic simulations in an organization as large as Mercadolibre can be very costly\u2014especially in terms of administration time\u2014if the right tool isn\u2019t available.<\/p>\n<h2>SMARTFENSE administration costs<\/h2>\n<p><h5><b>Creating Phishing simulation content<\/h5>\n<p><\/b><br \/>\nWhen we talk about administration time, we refer to tasks like content creation. While SMARTFENSE allows for creating custom content from scratch, it also offers the largest catalog of Spanish-language content on the market. This enables Mercadolibre to launch campaigns using predefined phishing scenarios, making only minor adjustments to fit their audience.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/smartfense.com\/file\/2024\/08\/phishing-content-gallery-1024x538.png\" alt=\"phishing content gallery\" srcset=\"https:\/\/smartfense.com\/file\/2024\/08\/phishing-content-gallery-1024x538.png 1024w, https:\/\/smartfense.com\/file\/2024\/08\/phishing-content-gallery-300x158.png 300w, https:\/\/smartfense.com\/file\/2024\/08\/phishing-content-gallery-768x403.png 768w, https:\/\/smartfense.com\/file\/2024\/08\/phishing-content-gallery.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<blockquote style=\"border:3px solid #ffffff; border-radius:20px\"><p><i>\u201cAwareness is a fundamental part of any security strategy, so it\u2019s vital to carry it out effectively and scalably. With SMARTFENSE, we create content tailored to each audience and can evaluate its effectiveness based on employee behavior.\u201d<\/i><\/p><\/blockquote>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-AreasFuncionales-1024x538.png\" alt=\"Functional areas\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-AreasFuncionales-1024x538.png 1024w, https:\/\/smartfense.com\/file\/2024\/07\/EN-AreasFuncionales-300x158.png 300w, https:\/\/smartfense.com\/file\/2024\/07\/EN-AreasFuncionales-768x403.png 768w, https:\/\/smartfense.com\/file\/2024\/07\/EN-AreasFuncionales.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>\n<h5><b>Segmenting campaigns for different audiences<\/h5>\n<p><\/b><br \/><\/h2>\n<p>SMARTFENSE is highly customizable and adapts to the needs of any organization. To achieve more precise measurements, multiple phishing simulation campaigns are launched, each tailored to different audiences. The platform\u2019s different user grouping options\u2014such as groups, hierarchical levels, functional areas, and smart groups\u2014make campaign segmentation straightforward.<\/p>\n<blockquote style=\"border:3px solid #f6f6f6; border-radius:20px\"><p><i>\u201cWith SMARTFENSE, we can create high-quality campaigns with the necessary flexibility to segment them for different audiences. It also provides clear and precise indicators of user behavior, allowing us to take specific actions based on this data.\u201d<\/i><\/p><\/blockquote>\n<h5><strong>Obtaining clear and reliable results<\/strong><\/h5>\n<p>Launching campaigns is just one part of the process; interpreting and evaluating the results is also essential. Through risk scoring indicators, heat maps, administrative reports, and identification and exclusion of false positives, SMARTFENSE provides clear and reliable results that directly reveal the organization\u2019s risk level.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-scoringderiesgo-1024x538.png\" alt=\"risk scoring\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-scoringderiesgo-1024x538.png 1024w, https:\/\/smartfense.com\/file\/2024\/07\/EN-scoringderiesgo-300x158.png 300w, https:\/\/smartfense.com\/file\/2024\/07\/EN-scoringderiesgo-768x403.png 768w, https:\/\/smartfense.com\/file\/2024\/07\/EN-scoringderiesgo.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<blockquote style=\"border:3px solid #ffffff; border-radius:20px\"><p><i>\u201cThe advantages of using SMARTFENSE were evident from the start, as the tool allowed us to personalize our campaigns and teachable moments based on the latest attack trends, evaluate our employees\u2019 behavior and compare it across campaigns.\u201d<\/i><\/p><\/blockquote>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-calendario-1024x538.png\" alt=\"calendar\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/EN-calendario-1024x538.png 1024w, https:\/\/smartfense.com\/file\/2024\/07\/EN-calendario-300x158.png 300w, https:\/\/smartfense.com\/file\/2024\/07\/EN-calendario-768x403.png 768w, https:\/\/smartfense.com\/file\/2024\/07\/EN-calendario.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Continuous process<br \/>\n<\/h2>\n<p>Managing social engineering, due to the significant risk it poses, must be an ongoing process in any organization. <\/p>\n<p>It\u2019s not enough to conduct a single simulation or to simulate over a specific period. Assessments need to be continuous to ensure that the risk remains at an acceptable level for the organization.\n<\/p>\n<blockquote style=\"border:3px solid #f6f6f6; border-radius:20px\"><p><i>\u201cAt Mercadolibre, we will continue to test our employees using the tool, reinforcing awareness among repeat offenders. We believe that every company in the market should conduct security simulations focused on social engineering attacks, given the critical risk posed by a single employee compromising their first line of defense\u2014their password.\u201d<\/i><\/p><\/blockquote>\n<h2>About Mercadolibre<\/h2>\n<p>Mercadolibre is the largest e-commerce and fintech technology company in Latin America. It operates in 18 countries across the region and is the most popular e-commerce platform in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay, and Venezuela. Its model promotes the democratization of buying and selling in Latin America, leveling the playing field for large companies, entrepreneurs, and small sellers. It democratizes commerce by enabling people to list products, sell, and get paid through its platforms.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo-1024x685.webp\" alt=\"logo mercado libre\" srcset=\"https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo-1024x685.webp 1024w, https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo-300x201.webp 300w, https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo-768x514.webp 768w, https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo-1536x1027.webp 1536w, https:\/\/smartfense.com\/file\/2024\/07\/mercado-libre-logo.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5 style=\"text-align: center;\">We at SMARTFENSE thank Mercadolibre, especially Pablo Aranda\u2014Head of Information Security Awareness\u2014and Janice Ricco\u2014Information Security Awareness & TPRM\u2014for their testimony in creating this success story.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The largest e-commerce and fintech company in Latin America found in SMARTFENSE an intuitive and simple platform. This kept implementation and platform management costs to a minimum.<\/p>\n","protected":false},"author":14,"featured_media":43571,"parent":9094,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/tpl-ds-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24299","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":" \n<title>Success Story: Mercado Libre - SMARTFENSE<\/title>\n<meta name=\"description\" content=\"A pocos d\u00edas de habilitadas las licencias, Mercadolibre ya estaba lanzando sus primeras simulaciones de Phishing. \u00a1Conoce todos los detalles!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartfense.com\/en\/resources\/case-studies\/case-study-mercado-libre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story: Mercado Libre - 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